Our Cookbook Launch Party 3/22 March 21 2017
We would love to have you join us at the launch party for our cookbook Vibrant India. We'll be serving appetizers featuring Brooklyn Delhi achaars and recipes from the cookbook. In addition Greene Grape Annex will be hosting a special happy hour including a Vibrant India cocktail. I'll do a short reading and sign copies of books. Books will also be on sale at the event.
March 22 @ 7-9PM
Greene Grape Annex
753 Fulton St
Brooklyn, NY 11217
Vote For Us: Tory Burch Foundation Fellows Competition March 13 2017
As many of you know, in 2013, I took a leap of faith to start Brooklyn Delhi. It was my first foray into becoming an entrepreneur, one that has been exciting and liberating and at times downright scary. There's been lots of ups and downs but in general I feel the business is slowly but steadily moving onwards and upwards. And today, I am happy to share some exciting news with you, but I will need your votes to help make it a reality.
I was just chosen as a finalist in the Tory Burch Fellows Competition for women entrepreneurs and need your support to make it to the final round. The fellowship would provide Brooklyn Delhi with valuable mentorship, education ($10K worth) and capital ($100K!) to help scale the business and bring Indian flavors to a wider audience.
You can vote for me once everyday starting today until April 4th here: http://bit.ly/2mj5ipH
Why vote for Brooklyn Delhi:
• We are making the grocery aisles more diverse with Indian home cooking.
• We support local farmers.
• We produce our batches at St. John's Bread & Life, the largest soup pantry in Brooklyn and provide work opportunities for their staff.
• We are a majority-owned minority and woman business.
• Our products are delicious and made with all natural ingredients and no preservatives.
Please share widely & don't forget to vote everyday!
We're A Brooklyn-Made Award Winner March 08 2017
We are thrilled to announce that Brooklyn Delhi was named a Brooklyn-Made Award Winner by the Brooklyn Chamber of Commerce in the Food Category. The awards honor the year's best certified Brooklyn-made products. The awards recognize companies and entrepreneurs that manufacture their goods in the borough, growing the Brooklyn brand while promoting local economic development.
I still can’t believe it was March of 2014 when I announced I would be writing a cookbook and 3 years later, we’ve finally arrived at pre-order time! And after several title changes I am happy to present Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn, now available from Penguin Random House. (33% off at select booksellers for limited time, plus get a special bonus recipe bundle available when you pre-order – details below).
The stunning photos were shot by Erin Scott and styled by Lily Kang. Interwoven throughout the book are exquisitely intricate illustrations drawn by my talented Aunt Karen Vasudev in a traditional Madhubani style, an ancient Indian art form.
Writing this manuscript has been a real labor of love for me. I devoted myself to gathering, documenting and meticulously testing my family’s recipes passed down through generations (some in the language of pinches and handfuls and others transcribed from fading Aerogram letters). I worked hard to adapt them to be accessible for the home cook while still maintaining their integrity. The 80+ recipes, which are all vegetarian and for the most part gluten-free and vegan naturally, are rooted in traditional South Indian Brahmin home cooking and inspired by seasonal fruits and vegetables from my Roasted Kabocha Squash ‘Sambar’ to Apple, Ginger and Coconut ‘Kadabu’ Hand Pies. My passion for preserving food traditions in the spirit of the local food movement is very much alive in this book.
In addition to my adaptations are classic recipes such as dosa, savory lentil and rice crepe which I explain in detail bordering on OCD, a mix of kosambris, fresh salads made with chopped veggies, coconut, lemon, fried spices and curry leaves, lemon saaru, a tangy aromatic lentil soup that is equal parts delicious and healing and one of my favorites beet and coconut yogurt raita. Sprinkled throughout are fun snacks I grew up eating in Bangalore like addictive bitter gourd chips and Congress peanuts, desserts I crave often like shrikhand, sweetened thick yogurt flavored with cardamom and saffron and refreshing drinks like majjige, herbed buttermilk.
The book gave me an opportunity to write about my family’s history, our cuisine and Bangalore, my mom’s hometown and where my parents first met. I also wrote about my story – how I discovered and eventually become a part of the vibrant food scene in Brooklyn..and how I eventually found myself at a crossroads where I had to choose to take a leap of faith and pursue food full time, which led me to writing this book and starting Brooklyn Delhi.
I’ve learned so much during the process of writing this cookbook (on Instagram you can view some of the behind the scenes using #bangalorecookbook). Besides getting elbow deep in the nuance of testing a gazillion recipes, I got to see and participate in the photo shoot in Berkeley, CA, become somewhat of an archivist by collecting old family photos and laying them out into collages that tell a story, against my natural tendencies, become more organized than I have ever been to figure out how best to arrange the contents of the book and last but not least to stop second guessing myself and go with my gut.
I am thrilled with how the book came out and cannot wait to show you the literal fruits of my labor!
Where to Buy
Book Depository – Free Worldwide Shipping
Pre-Order Bonus Recipe Bundle
Also, when you pre-order Vibrant India before March 21st, you can receive a bundle of bonus recipes! Here’s how to redeem these exclusive recipes via email:
- Purchase Vibrant India from one of the retailers above. Take note of the order number when the retailer shows/sends you confirmation of your purchase.
- Add firstname.lastname@example.org to your email contacts list.
- Send an email to email@example.com with your purchase order number in the subject line.
- You will receive an email with the recipe bundle and tips to help you get started cooking from Vibrant India.
- If you don’t receive your recipe bundle email within a week, email me: firstname.lastname@example.org
We're in The New York Post! November 25 2016
Check us out in the New York Post article: Make your Thanksgiving leftovers less boring
Make It In Brooklyn Pitch Competition - We Won! November 25 2016
I pitched my heart out at the Make It In Brooklyn Innovation Summit Pitch Competition put on by The Downtown Brooklyn Partnership and won!
Judges included Charlie O’Donnell, founder of the Brooklyn-based venture capital fund Brooklyn Bridge Ventures; Jay Reno, who won a previous Make It in BK pitch competition with his company, Happy, which was recently acquired; Joana Vicente, the director of the Made in NY Media Center; Steve Kuyan of NYU Tandon School of Engineering; and DK Smith, a marketing and branding consultant
Read more about it on Technical.ly
Featured Local Vendor at Whole Foods August 12 2016
We are excited to announce that we are a featured local vendor at the newest Whole Foods in Brooklyn. This location is in Williamsburg at 238 Bedford Ave. We'll be doing demos frequently so make sure to come by and pick up a bottle there.
We're in the Village Voice! May 18 2016
Recently, the Village Voice paid a visit to our production kitchen at St. John's Bread & Life. They wrote about our process and more about where we produce. Read it!
Recipe: Spicy Cucumber Yogurt Dip May 18 2016
This is one of my favorite ways to eat my rhubarb ginger achaar and the quickest way to get an appetizer on the table for guests. Traditionally the citrus and spicy notes of our rhubarb ginger achaar is paired with yogurt for a magical flavor. Try it out:
Tasting Event @ La Boîte, May 25th May 15 2016
We're excited to be partnering with La Boîte for a special tasting event at their shop on May 25th from 3 to 7PM. You'll be able to enjoy an appetizer featuring our achaar, plus purchase achaar in all of our 3 flavors.
If you have not visited this magical shop, we definitely recommend it. Owned by spice blender extraordinaire & Chef Lior Lev Sercarz (formerly of Daniel), La Boîte features over 40 unique spice blends, plus tasty biscuits. La Boite also supplies some of the finest restaurants (Le Bernadin) and artisans (Jeni's Ice Creams) around with their signature spice blends.
You can RSVP to this event at @email@example.comTasting Event Details
Wednesday May 25th, 3-7PM
724 11th Avenue
New York, NY 10019
Join us on Pinterest! May 13 2016
We've been having a lot of fun pinning our favorite recipes from around the web. Follow along on Pinterest as we discover the most beautiful and delicious dishes out there!
Talking Food & Race on WNYC May 12 2016
Catch Chitra on WNYC's The Sporkful hosted by Dan Pashman talking about food & race. The special 5-part series entitled Other People's Food featured Rick Bayless, Nicole Taylor, Krishnendu Ray among others discussing the heated top. You can hear Chitra on Part 2 of the series.
For the live taping featuring actress Rosie Perez and musician Ashok Kondabolu, we served delicious labne achaar crostinis. It was a blast!
Featured in Made in NYC Campaign! April 12 2016
We're so happy to announce that Brooklyn Delhi has been chosen to be featured in a new ad campaign from Made In NYC all about food manufactured in the city. Look for us on billboards and in the subway!
Also if you see us in a sign, email it to us: firstname.lastname@example.org
Thanks to Alex from Cocktail Crate for sending us this photo of us on a billboard in LIC over the Long Island Expressway near the Queens Midtown Tunnel:
And our friend Alex from Granola Lab for taking this photo of us at a subway entrance in Sunset Park:
Tomato Achaar: 2016 Good Food Awards Winner January 21 2016
We are thrilled to announce that our tomato achaar won a Good Food Award in the Pantry group this year! If you don't know, the Good Food Awards is awarded to companies that are sustainably and responsibly producing food products that are also tasty! We just came back from San Francisco from the gala to celebrate all Good Food winners. While there, we also took part in the Good Food Mercantile Show.
It was such an honor to win, but on top of it all, I was also asked to give a speech on behalf of all Pantry winners. I was ecstatic to share the stage with so many people in the food world that I have admired for so long such as Sarah Weiner, Founder of Seedling Projects, Alice Waters of Chez Panisse and the Edible Schoolyards, Carlo Petrini, Founder of Slow Food, Patrick Martins, Founder of Slow Food USA & Heritage Radio. One of the best moments of the whole event was accepting our award from Harry Rosenblum, Co-Owner of The Brooklyn Kitchen, one of the first shops to carry us and to support our brand.
Chaat Tostadas from Seven Spoons Cookbook September 15 2015
Chaat is one of our most favorite snacks to eat. It's an Indian street food made with crunchy chips, cool yogurt, spicy chutneys, diced veggies, chickpeas, potatoes and herbs. We made a version of this delicious dish from our friend Tara O'Brady's new cookbook Seven Spoons. She had the brilliant idea of making chaat on top of Mexican tostadas. In place of her tamarind chutney, we used our tomato achaar, which has tamarind in it and fresh local tomatoes.
Get the recipe on Chitra's blog here.
Coconut Chicken & Rice with Roasted Garlic Achaar August 12 2015
Check out this tasty recipe from our friends at Hatchery using our roasted garlic achaar! For the full recipe go to Hatchery and don't forget to tag all of your Brooklyn Delhi recipes on Instagram and Twitter with #brooklyndelhi. We'll share them on our feeds!
Spicy Avocado Toast Recipe April 21 2015
Try our recipe for spicy avocado toast with any of our achaars:
1 slice of crusty bread
1/2 ripe avocado
1 teaspoon tomato, roasted garlic or rhubarb ginger achaar
2-3 cherry or Sun Gold tomatoes, halved
chopped parsley or cilantro
Lightly toast bread on each side. Smash avocado with a fork in a bowl and spread on toast. Smear your achaar of choice onto avocado and place tomato halves on top. Garnish with cut herbs and sprinkle with sea salt. Enjoy and repeat often!
THE Best Spicy Ketchup April 02 2015
Can't believe it's taken us this long to finally make a spicy ketchup with our tomato achaar. To make it, use one part of your favorite ketchup with one part our tomato achaar and mix it together to get the most flavorful and spicy ketchup you've ever tasted.
Then proceed to dip everything you can think of in it! Our first dip was with ambode, a South Indian lentil fritter made with black chickpeas. You can get the recipe for ambode at Chitra's blog here.
Brooklyn Delhi Video on The New York Times! February 25 2015
Ben and I were recently featured in a video on the New York Times all about our business. The short film captures what we do at Brooklyn Delhi and also comes along with us on our first trip together to visit family in Delhi! The video, which was produced by the folks at T Brand Studio & Blue Chalk, is visually stunning and really gets at the vibrancy of the food and streets in India. I am so happy to share this with you all.
Thanks to the teams at T Brand Studio, Blue Chalk & Emirates Airlines for such beautiful footage of us and our family that we'll always have: Kaylee King-Balentine, Catherine Yrisarri, Jamie Francis and Gayatri Kaul & to our friend Josh Ethan Johnson for his footage of our wedding that also appears in the vid.
Featured in New York Magazine! November 15 2014
We're featured in the newest issue of New York Magazine that is devoted to all things Food & Drink. Can't believe it's been less than a year since we've been in business. Pinching ourselves!
The editors at NY Magazine write: "Brooklyn Delhi's tomato achaar. So good you'll want to plop it on everything, if not spoon it down straight from the jar."
The spread is all about The New York Larder, contemporary vs. classic. We feel very lucky to be pictured with some of our favorite local foods like Brooklyn Brine, Morris Kitchen, Sfoglini, White Moustache Yogurt! Love the look of it too:
Update: Martha Stewart American Made Awards November 06 2014
Thank you to everyone that voted for Brooklyn Delhi. I know that many of you came back to vote for us everyday and we really appreciate it! Although we were not one of the 9 American Made winners, the judges at Martha Stewart selected a few honorable mentions out of the pool of 3,000+ applicants and we were one of them! They chose us specifically in the category of Heritage for how Brooklyn Delhi is preserving Indian cooking traditions with local ingredients. They also invited us to be a special guest at the Martha Stewart American Made Summit, which is open to the public. Here's more on that if you are interested in attending. It's taking place Nov 7 and 8th.
You can read more about us and the other makers chosen in the Heritage category here.
And thank you again, so appreciate the support!
Chile Pepper Festival, September 27th September 23 2014
We'll be at the 22nd annual Chile Pepper Festival at the Brooklyn Botanical Gardens on Saturday from 11-6. Come by to enjoy the gardens, listen to music and sample delicious chocolates and hot condiments from local makers. Read more about the festival here.
Vote For Us: Martha Stewart American Made Awards September 23 2014
We are super excited to announce that we were selected as a finalist in the Martha Stewart American Made Awards, out of thousands of makers across the country. From the pool of finalists, 10 Award Winners will be named: 9 by the judges and 1 by you!
You can vote for us here up to six times each day until voting ends on October 13th. Also, the most active voters each week will be entered to win a prize package valued at $200.
If we garner enough votes, we'll be awarded $10,000 to help us grow our business. Please vote for us and spread the word!
Brooklyn Delhi Weds September 23 2014
photo by Alana Lowe
This month, Ben and I made it official and tied the knot in his home state of Wisconsin! To make our wedding extra special we served our friends and family all of our varieties of achaar and Ben designed a cute little tag that mixed both my Indian and his Norwegian heritage to go on each bottle. Our guests ate our achaars with Indian food, local Wisconsin cheeses and also a special Norwegian potato flatbread that Ben grew up eating called lefse. Was very cool to share Brooklyn Delhi with those closest to us!
photo by Athena Pelton
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